Ding, Dong the King is Dead--Maybe

by Michele Cheplic | More from this Blogger

22 Aug 2011 11:57 PM

Boo to the hoo!

Look who's crying about the demise of the creepiest looking member of fast food royalty.

Not me!

Ding, dong the king of burgers is dead.

Burger King has left the building.

No, really, he's gone.

Parents of the world, let us celebrate this monumental occasion.

No more kiddos jumping into our beds at night after having nightmares starring the disturbing-looking freakazoid spinning around in white tights, a fur-trimmed crushed velvet jacket and a crown, while hawking burgers and fries.

The crazed-looking, plastic mask-wearing bearded monarch, who flashed his bizarre grin on bags that housed Whoppers and Cini-Minis, is looking for a new fast food kingdom to rule over tonight.

According to Burger King execs, they've decided to go a different direction with their mascot and it doesn't include bejeweled members of royalty. Rather, according to the L.A. Times, Burger King is following in the footsteps of their competitors (the ones that are killing them in sales... ahem... McDonald's). The fast food company is unveiling new low-calorie options including a guacamole-filled California Whopper.

However, instead of seeing the King of Creepy encourage you to take a bite, the L.A. Times reports that commercials for the new burger will feature--the actual burger.

Now there's a concept.

Think mouth-watering images of ripe avocados, fresh tomatoes, lush lettuce and beef.

Sounds pretty good.

What doesn't sound very appetizing is the quote the newspaper ran from Burger King's spokesperson. According to Miguel Piedra, just because we won't be seeing the king in upcoming ads, there's no certainty that he will be gone for good.

"That's not to say that in the future, we don't introduce him in some other form," Piedra told the paper. "However, our new marketing approach is more food-centric."

For the sake of innocent children everywhere, let us all hope that Burger King's food will speak more eloquently than their jilted dancing royal.

Related Articles:

Fast Food Kids' Meals---How Healthy Are They?

Kids And Juice---Are They A Healthy Mix?

Is There Such A Thing As A Healthy Hamburger?

Learn more about Michele Cheplic

Michele Cheplic was born and raised in Hilo, Hawaii, but now lives in Wisconsin. Michele graduated from the University of Wisconsin-Madison with a degree in Journalism.

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